| Print & Web

September 9, 2009 a Nordson company website architecture and design. Logo, graphics, copy, UI design, flash components and forms. SEO and SEM implementation and management.

Understanding Keywords, Key Phrases

July 21, 2009

adCenter Blog
Andy Atkins-Krueger believes the world revolves around keywords and key phrases, yet no one understands them. Part of the problem, Atkins-Krueger writes, resides in the training people get from search engines, as a result of their search experience. Searcher’s queries can change as they get feedback from SERPs. Unfortunately, he writes, sometimes that can confuse not only the searcher, but the marketer, too.

Do Social Media ‘Experts’ Overestimate Their Abilities?

July 20, 2009

Perhaps because it’s still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research. Of 119 interactive marketers asked between May and June to rank such measurement capabilities on a scale of 1 to 10 — 1 being novice and 10 being expert — the average response was 4.5. “We find this average ambitious considering that social media is still less than four years old,” said Emily Riley, Forrester Research analyst and author of the report.
Indeed, few respondents reported having any established metrics for their social marketing campaigns. | Web and Print

March 11, 2009

All Wireless Networks website design and sales collateral.  Logo, graphics, copy, UI design, , flash components and forms. SEO and SEM design, implementation and management. Branding, Domain purchase and managment, CSS, XHTML.

Nivarius – Clean Natural Gas

March 10, 2009

Website, logo, graphic design and coding, forward branded messaging, PR  for Nivarius gas products.