SEO: Not Dead, Just Changed

July 16, 2009

Panelists at the Revenue Bootcamp Conference discussed the best ways to drive traffic to your site. Charlene Li, founder of The Altimeter Group, moderated panelists SimplyHired’s Dion Lim, Quick Sprout’s Neil Patel, and MySearchGuru’s Anita Cohen-Williams.

In the video clip, panelists agreed SEO has changed. Some believe organic SEO, rather than paid search, provides the most benefit to companies looking to be found on search engines. SEO isn’t dead, one panelist said, it’s just changed and gone back to basics, similar to what the industry experienced five years ago. It’s all about being found in search engines — not just Google, Bing and Yahoo, but the niche small engines just starting to emerge.

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