B2B Marketers Relying More On Online Media

May 29, 2009


With the economic downturn in full swing, nearly half (47%) of business-to-business marketers plan to increase their spending on company websites and search marketing this year, according to a joint study by MarketingProfs and Forrester Research. 

Some 42% plan to increase budgets for online video, rich media or podcasting; 41% for Webinars and Webcasts; 39% for e-mail; 36% for discussion forums, social networks and communities; 34% for blogs; and 31% for other Web 2.0 media. On the other hand, while 28% plan to increase spending on online display ads, a larger group — 31% — said they would decrease spending. 

Decreases also led the way for all traditional media — print advertising (55% of respondents), outdoor (54%), TV advertising (51%), radio (48%) and direct mail (34%) – as well as for sponsorships (40%) and in-person trade shows (43%). – Read the whole story…

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