Email Open Rates Continue To Rise

October 7, 2009

For the fourth quarter in a row, email open-rates were up across a cross-section of industries, according to new data from a study from direct marketing agency Epsilon. What’s more, 14 of the 16 industries measured saw an increase year-over-year by the close of the second quarter.

“While email marketing volumes have increased substantially, email remains a highly effective channel for communication,” said Kevin Mabley, SVP of strategic and analytic consulting at Epsilon.

Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent

September 20, 2009

Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it “the dirty little secret of the online ad industry that no one wants to talk about.”

Perhaps that’s because data released Thursday in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Gluck compiled and analyzed the findings published by ad optimization company Mpire, Seattle, Wash., with help from its AdXpose technology.